How I Turned Animal Games into Psychological Thrills — A London Game Designer’s Wild Secret

I didn’t set out to make games. I set out to map the wild mind.

At 24, fresh out of LAD (London Art Department), I stopped seeing slots as luck machines. Instead, I saw them as Rorschach tests for human impulse — each symbol a mirror of our need for control, each win a step toward becoming the king of your own jungle. The ‘Forest Key’? It’s not a cheat code. It’s the rhythm your brain forgets when dopamine spikes at 96% RTP.

I built ‘狮王争霸’ not because it was popular — but because it felt true. Players don’t click ‘spin’ to win coins. They click to prove they’re still wild beneath the algorithm. The RNG? It’s not broken. It’s fair by design — because humans don’t want fairness; they want the illusion that chaos is theirs to tame.

In London’s indie dev scene, we call this ‘Jungle Pulse’. Not a genre. A pulse. Your heartbeat syncs with the tiger’s roar when you land on day seven and unlock your first badge. No religious dogma here — just pure Stoa philosophy: nature doesn’t care if you win… but it cares if you dared to try.

The ‘Beast King Glory’ isn’t about trophies. It’s about belonging to a tribe that remembers your own name in the wild.

Try this: next time you spin, ask yourself — are you chasing the prize… or are you chasing the version of yourself that only exists inside the game?